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Who is Estee Lauder?

Estee Lauder was an American businesswoman and founder of the Estée Lauder Companies, a pioneering cosmetics company. She was also one of the wealthiest self-made women entrepreneurs in America. Her company is based on a basic dream of every woman, to look and feel glamorous.

When did Estée Lauder become a company?

In 1970, Karen Graham was officially designated as such when she became the first model to sign an exclusive “beauty contract” with the company. Through these and other initiatives, Estée Lauder Cosmetics started transforming from a company into an empire in the 1970s.

How did Estée Lauder become famous?

After years of selling products on her own, she officially formed Estée Lauder Cosmetics Inc. in 1946. In 1953, her Youth Dew beauty oil took her company to a new level of success. Lauder was as innovative with her marketing strategies as her cosmetic products, eventually making her the richest self-made woman in the world.

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